Vision of the enterprise: creating excellent customer base
Drucker, the master of management, clearly pointed out in the practice of management that there is only one valid definition of business purpose: to create a customer Markets are not created by God, nature or economic power, but by entrepreneurs. Entrepreneurs must try to meet the needs of their customers, who may not feel them until they meet them. Entrepreneurs need to take the initiative to create products or services to meet social needs. Making money is only a limiting factor to ensure the sustainable operation of enterprises, not an end.
Vision is a "huge picture" full of passion. We often say: long live creators and long live customers. It is to tell you that all our income is earned by the efforts of the creators, the customers and the recognition of such efforts and the payment. We should create as many and as good customers as possible to reflect our value.
Enterprise mission: make beautiful plastic
The mission of an enterprise refers to the commitment to its own and social development, the reason and basis for the existence of the company, and the fundamental nature and reason for the existence of the organization. Before making enterprise strategy, we must first determine the mission of the enterprise. Haipenghui is engaged in the industry's mother mold industry, and derived injection molding and post-processing technology. Customers need to meet the requirements of injection mold and products, including time, performance and other aspects. Adhere to the concept of symbiosis and win-win with customers, with high-tech mold and plastic technology to meet customer needs.
What seaflyer needs to do is to make good use of the resources to create wealth and improve productivity - use resources more effectively, ensure the balance between various factors of production, and achieve the maximum output with the least efforts. And in a limited time, use the combination of product portfolio and process to create value for customers. We will make beautiful plastic based on the two basic functions of the above enterprises. Beautiful plastic is not only reflected in the product itself, but also in the consideration of human resources, technology development, process integration and other aspects. As a manager, we ask employees every day: are you beautiful today? It's not only about his / her personal image, but also his / her performance in psychology, behavior, quality and product performance. The customer's positioning, image and reasons for continuous cooperation with seaflyer are all reflected in making beautiful plastic.
Enterprise values: fear plastic
Enterprise values are the basic principles and the standards of judging things in the process of enterprise management. It is the value orientation of an enterprise and its employees. It is also the basic belief and goal of the enterprise, serving the mission and vision of the enterprise. No matter how the society changes, the products will be out of date, the market will change, new technologies will continue to emerge, and the management fashion will change rapidly, but the excellent enterprise values will not change, which represents the reason for the existence of the enterprise.
Injection molding industry has brought great convenience to people's life, but also brought great pollution to the environment. Plastic was found in 99% of seabirds. This industry is a double-edged sword, like two sides of a coin. As a part of human beings, we are in a large symbiotic system. We need to make the best of our advantages and minimize the disadvantages and hazards. Therefore, we should be awed of plastic technology and plastic products, just like life. In addition to making money, enterprises should also bear social responsibility, which is the necessity of historical development. Haipenghui regards "fear of plastic" as its core value, which reminds employees and managers to keep in awe of technology, customer products and life. Just as butchers worship pig gods, fishermen worship Mazu and other rituals, no matter how the plastic business will develop in the future, especially with the development and creation of new materials, maybe we can see the emergence of food grade plastic, or plastic that can be easily degraded or plastic that has no harm to biology. Awe of plastic will always be applicable to our enterprise and even the whole industry.
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